A lot of products ideas come to my mind. That’s a blessing/curse I share with a lot of people in the uISV community. A good thing is to get your ideas tested again the reality as soon as possible, in any case, before you invest any considerable amount of time and work in them.
Though obviously it’s an old idea, I like the term Andy Brice coined “Lazy Instantiation Marketing“. The idea is to create a minimal website with some registration features and see how it goes with the people…
This weekend I was haunted by the idea of making a website where people can register, pay and get SMS messages reminding them to take their medications. Following the “Lazy …” idea, I registered a domain and created a simple website. My idea was to use adwords to get some people to the site and test reactions, % of registration, etc.
The “Lazy…” concept worked even before I started. When I got to adwords and tried to register my ad I learnt that you must have an “Online Pharmacy ID” to create any campaign with “Pills” or “Medication” on it. So the “Lazy..” concept saved me a lot of work. Now I know that the idea has an important drawback and that I will have to think about different way to promote it if I finally decide to go on. And I hadn’t yet programmed a single line of code!