Martin C. published the sales of his MicroCars iPhone game on the BOS forum.
As you will remember for my previous post, MicroCars nice, well written and complex game was close to the sales of iLightning small gadget 2 weeks after launch.
Well, one month and 10 days after its launch, MicroCars has sold 1035 units, more than iLightning performance in 6 months.
What happened?. Simple. Martin launched a “Lite” version of the game, and that free version got damned popular in the store… As I’m writing MicroCars lite is in the 16th place in the category Games->Racing (top free).
Let’s see a simple graph of Martin’s sales. Can you guess when the Lite version was launched?
As you might have guessed, the Lite version was launched near August 5th. The effect is impressive. Before that sales were averaging 12 a day and looking at the graph we can see a downward trend. After the launch of the Lite version, daily sales average jump to 43 a day and, at least to the naked eye, the trend is going upwards.
We are talking of an exceptionally well written game here. The App Store holds near 65.000 apps, most of which must be games. For a game to make the first places on one category, it has to be good.
Anyway, we have a clear morale here. For an iPhone app, the Lite version is a must.
